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For two decades, Matthew Champagne, Ph.D. has influenced survey and feedback practices in learning organizations worldwide as a senior research fellow, university professor, theorist, serial entrepreneur, and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions to create high-quality survey instruments and processes that have been implemented at more than 600 organizations.

Dr. Champagne's theories and research spawned the web-based course evaluation industry in higher education and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.

He has served as Senior Evaluator for a dozen federal and philanthropic organizations including the National Science Foundation, the U.S. Department of Education, the U.S. Department of Energy, the Sloan Foundation, the Hewlett Foundation, and the Army Research Institute.


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There is a need for more accurate, meaningful and actionable survey results in every organization that gathers feedback through online surveys and paper forms. This book is written for:
* Those who create surveys for customers, students, members, employees, alumni, or prospects
* Do-it-yourself'ers who use web-based survey tools
* Evaluation Committee members responsible for improving their course evaluation forms
* Tradeshow organizers who gather feedback from exhibitors and attendees
* College Administrators who interpret and act on faculty evaluation results
* Customer Retention Specialist or others dedicated to engaging and keeping customers
* Directors of Training responsible for instructor evaluations
* Marketing Researchers who have heard conflicting messages about the usefulness of surveys
* Those using web-based or paper-based surveys for accreditation and evaluation purposes
* Those who get annoyed when wasting their time filling out poorly constructed surveys



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